French Connection
Having established over 1500 outlets since 1972, French Connection has emerged as a truly global fashion brand with the shopping environment being a central part of the French Connection experience. Retaining the clean, simple signature look that French Connection has made its own, the stores provide a comfortable shopping environment where the extensive range of product takes centre stage.
SPRING SUMMER 10
The campaign encapsulates the French Connection's Spring Summer 10 collection perfectly giving it a clean yet creative back. The ladieswear collection is all about feminine tailoring in soft nudes contrasted against bold Hawaiian prints and stripes. Clean cut lines are juxtaposed against softer silhouettes in fluid fabrics. Exaggerated shoulders still play an important role, on blazers, all over embellished tops and fitted dresses. The French Connection man steps into SS10 in sophisticated fashion-forward pieces focusing on quality fabrics, unique detailing and signature design twists. Masculinity is the essence of the collection and is created through simply stylish wearable clothes, ideal for a real man at one with the outdoors.
"We believe we have created an impactful and intelligent campaign which we hope will encourage talk-ability amongst our loyal customers and fashion opinion formers worldwide. The campaign creative enables us to speak to our male and female customers in a clever and effective way, whilst reaffirming our premium status on the high street. This is set to be a very important season for French Connection".
Stephen Marks, Founder & Chairman of French Connection
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