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04/05/2010 - Debenhams announces official retail partership
DEBENHAMS ANNOUNCES OFFICIAL RETAIL PARTERSHIP
WITH SEX AND THE CITY 2
Debenhams is offering four lucky customers the chance to win a trip to New York in conjunction with the eagerly anticipated ‘Sex and the City 2’ movie which is due for general release in the UK and Ireland on Friday 28th May 2010. The prize includes 4* hotel accommodation and $1000 spending money. Debenhams card holders will also be given the opportunity to win 50 ‘Sex and the City 2’ goody bags through a free prize draw competition.
Debenhams was the official retail partner for the first ‘Sex and the City’ movie, and is pleased to announce its sponsorship of the new film. Debenhams is the perfect one stop shop for all your ‘Sex and the City’ products whether you’re more of a Miranda, Carrie, Samantha or Charlotte, making the partnership a match made in retail heaven.
Debenhams designer ranges cater for Carrie’s fashionista style, Samantha’s sexy looks, Charlotte’s ladylike chic and Miranda’s power dressing image. With designer ranges, concessions, a beauty hall with all the major luxury beauty brands, and shoe department which will make any Carrie-wannabe go weak at the knees; Debenhams is thrilled to sponsor the hotly anticipated new release.
Suzanne Harlow, Debenhams Group Trading Director commented “the partnership makes perfect sense for Debenhams as we are the only high street retailer that provides customers with the complete Sex and the City experience under one roof”.
The campaign will launch on 17th May 2010, and will see the perfect Sex and the city 2 looks across press and digital advertising as well as in store and online.
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