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NAME IT Christmas Countdown Launches with New children’s Christmas book by award-winning author in all stores this December

NAME IT Christmas Countdown Launches with New children’s Christmas book by award-winning author in all stores this December

01 December 2017 Back to offers

NAME IT Christmas Countdown Launches with New children’s Christmas

book by award-winning author in all stores this December’.


At Christmas time, secrets, excitement and tales of magical adventure fill the minds of children – and, if we are lucky, we get to share it.


That’s why Danish kidswear brand NAME IT got together with award-winning Danish children’s author

Cecile Eken to publish a wonderful new children’s book for Christmas 2017.

In “Aunt Stella’s House”, the magic of Christmas unfolds through 25 chapters of cosy family bedtime reading in December. The book is completely free of charge in NAME IT stores across Ireland , and we would love to share the great news with you!  (18 Stores in Ireland)

The key to Christmas

Aunt Stella’s House in the woods is a labyrinthine manor house filled with exotic finds and memorabilia. Mounted trophies, cupboard drawers with shiny treasures, and fascinating souvenirs fill the home of the sweet yet quite eccentric Aunt Stella, where siblings Emma and Carl are staying in the days before Christmas.

Inside the manor, the children enter a world where things are not quite normal. A tiny mouse keeps wanting Emma and Carl’s attention, and outside, a mysterious black creature lurks about in the fog. And then there’s the search for Aunt Stella’s misplaced key. Christmas will not come without it, she says…

Inspired by children

Aunt Stella’s House is a book for family reading, filled with playful and magic moments. The story is by Danish children’s author Cecilie Eken, renowned in Scandinavia, and from 20 November, NAME IT will be giving the book away free of charge in stores across Europe. Its story line has no specific traditions or national Christmas lore, so it can be enjoyed by kids of every European nationality. The story is about adventure, wishing, and imagination; a tale of finding magic together.

Free gifts for kids in stores

Starting now, Aunt Stella’s House can be picked up free of charge in NAME IT Blanchardstown Centre. On selected dates throughout December, kids can come to the stores and pick up little gifts as told in the storyline: a toy mouse, a key, and a magic feather will kick-start their imagination and bring the world of Aunt Stella’s House close.

This is a high-quality print, hard-back book, beautifully illustrated with the energetic and fun comicbook-style drawings of Peter Heydenreich. The colour scheme of the book is dark blue with dusty, glittery white and brown tones, all echoing the NAME IT store décor, gift wrapping paper and, of course, the Christmas design collection for children.


Want to join in the Christmas spirit. 

Pop into your Blanchardstown Centre name it store from today


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