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SELECTED is a unisex brand Nordic by heart. We create fashion rooted in the leading trends, while positioning ourselves as a strong, authentic brand with a minimalistic expression and a clear focus on quality. We provide the fashion-conscious individuals of today – different as they may be – with contemporary styles infused with edge for an international touch.
SELECTED HOMME epitomizes good taste in every shape and form within modern menswear. We stand for a unique interpretation of the contemporary man, who is both individualistic and confident in his style. He mixes and matches his existing wardrobe with the season’s newcomers in order to create a distinctive, exciting look. Attention to detail and high quality is the key for the SELECTED HOMME man.
SELECTED FEMME is all about pared down elegance rooted in a Scandinavian aesthetic. All our collections are inspired by iconic women of the past mixed with the essence of our present. We always blend classics with high fashion trends to create the sophisticated items that characterize our brand. The silhouettes are cool but feminine. They are simple yet bold. We do timeless looks full of surprising details. We make fashion you want to keep!
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